University…Internal & External Analysis

Something a little different from my usual postings… Today I am at university studying for a module on a marketing postgraduate course I am taking at University of Hertfordshire. Topics for today… Internal and External Analysis.

Internal analysis – things like portfolio matrix, value chain, product life cycle, innovation audit, McKinsey’s 7 S’.

External Analysis – looking at the micro-environment – porters 5 forces, and finalizing with swot or key success factors; When looking at the micro, competition is important and porters competitive analysis (future goals, assumptions, current strategy, capabilities) is a useful tool.

and macro environment – looking at demographics, physical factors, polictical, legal, economic, social, technological – using the PEST model.

Anyway, that’s my day. Enjoy yours!


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