There is a blog that I regularly read by a well known author of marketing books – Seth Godin. Two of his most recent postings relating to Launch PR and Competitive Advantage are particularly interesting and I have thus provided links to the blog and the two articles in question below:
Posting on Launch PR: http://sethgodin.typepad.com/seths_blog/2008/09/the-myth-of-lau.html
Talks briefly about whether large launch campaigns are require, or whether a company can reply on PR in the aftermath of launch (i.e. reviews, articles on the company/product/service, blogs).
Posting on Competitive Advantage: http://sethgodin.typepad.com/seths_blog/2008/09/your-competitiv.html
“What makes it likely that more than a few rational people will consider their options and choose you or your company or your organization?”