Interesting Reads – PR and Competitive Advantage

There is a blog that I regularly read by a well known author of marketing books – Seth Godin.  Two of his most recent postings relating to Launch PR and Competitive Advantage are particularly interesting and I have thus provided links to the blog and the two articles in question below:

http://sethgodin.typepad.com/

Posting on Launch PR: http://sethgodin.typepad.com/seths_blog/2008/09/the-myth-of-lau.html

Talks briefly about whether large launch campaigns are require, or whether a company can reply on PR in the aftermath of launch (i.e. reviews, articles on the company/product/service, blogs).

Posting on Competitive Advantage: http://sethgodin.typepad.com/seths_blog/2008/09/your-competitiv.html

“What makes it likely that more than a few rational people will consider their options and choose you or your company or your organization?”

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2 thoughts on “Interesting Reads – PR and Competitive Advantage

  1. Hi! I was surfing and found your blog post… nice! I love your blog. 🙂 Cheers! Sandra. R.

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