I was chatting with a friend on facebook chat yesterday and I somehow brought organic food up in the conversation. Since yesterday I have thought how it is interesting how we all interpret messages and positioning of a variety of things – in this case, organic food.
I actually cannot ever remember buying anything organic in my life. That is not to say I don’t eat healthily, but from a cost perspective and also the fact that I choose to ignore labels saying “organic”, I don’t buy organic. Has organic food been proven to be better for you? Despite legalities / laws, whose to say that some of the organic produce that is purchased isn’t truthfully labeled / doesn’t adhere to some of what is outlined in the definition of organic food below?
I am probably far too sceptical about this topic, and am oblivious to the marketing and PR surrounding the whole subject.
According to Wikipedia Organic foods “are made according to certain production standards, meaning they are grown without the use of conventional pesticides and artificial fertilizers, free from contamination by human or industrial waste, and processed without ionizing radiation or food additives.”
So, what with other messaging or positioning of products and how interpretation fits in? Should we believe the description or production process? Are manufacturers not telling us the entire process? Perhaps I am being controversial.
Innovation and differentiation are both key sources of creating competitive advantage, and “organic” has done well in this. With the current economic climate will consumers continue to give their attention or will they ignore?
We are perhaps starting to see that money comes first!