Millward Brown, the global research company, conducts an annual project to identify the 100 top global brands by calculating the actual brand value, as well as changes in brand category value.
For 2009 the top 10 global brands are as follows:
1. Google; 2. Microsoft; 3. Coca-Cola; 4. IBM; 5. McDonalds; 6. Apple; 7. China Mobile; 8. General Electric; 9. Vodafone; 10. Marlboro.
Out of those top 10 I am actually only somewhat loyal to probably just two of those brands!
Click here to find out more about ‘Brandz’ and also to look at the methodology.