Brands and Twitter

How useful is twitter at promoting brands? It is a tool that companies have started to use however it is yet to be decided on whether it really is a useful tool.

My main thought is that the challenge for brands is to actually get ‘followers’ in the first place. They firstly need to be engaged with the consumer and also be relevant to online.  Perhaps an integrated online approach (which T-Mobile have done well) would be required with some sort of viral campaign to help engage.

Facebook because of groups and heavier content would be a more easily utilised in my opinion.

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