Loyalty cards based on local shops?

I had a thoughon Sunday morning while having my regular Sunday Americano coffee at Caffe Nero. When you go to your local shops where the shop assistant knows you, they know what you want and they will give that to you. They know your buying behaviour and also what you might like. Therefore they are in a position to say… “would you like to try this?”. It is similar to the vouchers you receive through the post from the likes of Tesco and Boots…. they are tempting you with things based on your previous buying behaviour.  My local Caffe Nero treats me in this way – upselling based on what they think you may like, which is normally pastries.  I’m not sure that Starbucks would do this…

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