Over the last couple of weeks since the English Premier League football (soccer) season started, The Sun newspaper in the UK has been running a great ad campaign that features their 3 football pundits / journalists: Ian Wright (former Arsenal footballer), Terry Venables (former Spurs and England manager), and Harry Redknapp (current Spurs manager).
The campaign strapline “Big Opinions. Every Day. Now 20p. The Sun” promotes every benefit of reading the paper, and the images of Terry Venables, Ian Wright, and Harry Redknapp really helps to push the message home as they are all very large characters whose opinions are trusted.
I’ve provided below some photos of from The Sun campaign – 1 of a billboard in Kensington, London, and the other two images from The London Paper (the free evening paper) that I took on the train this evening!