A new George Clooney film, Up in the Air, directed by Jason Reitman is being released through Paramount in cinemas at the end of this year (2009), and is based on a book by Walter Kirn. The film is a about a businessman who is a frequent traveller, flys and stays a lot in hotels – in fact pretty much all the time. George Clooney in the film plays a businessman called Ryan Bingham whose ambition is to collect a vast amount of airmiles! The film features brand positioning with partners American Airlines and upscale hotel brand Hilton Hotels.
You can find more information on the Up in the Air movie on the link below:
Up in the Air is in cinemas in the US in December and elsewhere from Janaury!
Check out the trailer for Up in the Air…