Over the last couple of weeks I’ve read the newspapers, watched tv and have seen the new brand adverising campaign by Holiday Inn and InterContinental Hotels Group’s other more budget brand Holiday Inn Express.
The headlines “Stay Impressed” and “Stay Picky”, lead the campaign. I must say that I am not entirely impressed by the message or the creative. The ordinary looking people is fine but it actually makes the creative look cheap, ultimately reflecting on the brand.
The other thing is over the “picky” element, and how they highlight you can choose a type of pillow, well this is nice but probably not the most important factor in choosing a hotel brand to stay with. Good that they’ve tried to differentiate though.