This advert is great, it really does show the care and expertise that goes into making a cup of coffee. This is the kind of advert which differentiates the quality of coffee you consume from Costa Coffee. This is similar to what you’d expect from Caffe Nero too, however it appears that Costa have got there first. Starbucks could never get away with this, the service and perception of that brand is not strong enough in terms of quality.
Excellent advertising and it’s good to see Whitebread owned Costa being the first coffee brand to be advertising on TV. It really does ignite their position as one of the leaders in the UK coffee market.