I am loyal to Caffe Nero and visit their shops 4 or 5 times a week. But their service let me down many times at one of their London coffee shops. So I have now gone to another one in Fulham Road and they have been so good and attentive. It has changed my thoughts based on recent service. So I am now pleased and will likely use this coffee shop more than the other.
Now Caffe Nero just need to make this consistent!
Were these “My Butt is Big” Nike ads spoofs? Whether they are or not, they are creative!
Cathay Pacific will delay a global marketing campaign, due to photographs of crew members allegedly engaging in a sexual act being published.
The airline was due to launch the campaign in September and the tagline was “meet the team who go the extra mile to make you feel special”.
Click the following link for a full story on BBC.com: http://www.bbc.co.uk/news/business-14526285
I met a friend of mine yesterday morning in Starbucks. You may know that I don’t like Starbucks coffee, so instead I went for a Caramel Hot Chocolate which is great, really tasty, but probably full of artificial additives.
Anyway, my point really is that if a brand like “Starbucks Coffee” (note the word “Coffee” in their brand name) is going to want to be known for coffee, then they do a pretty bad job in my opinion of meeting their promise to the customer of actually delivering a “coffee”, always too weak and you have to pay for an extra shot. Why should I??
I shouldn’t so instead I go to Caffe Nero or Costa Coffee!
This advert is great, it really does show the care and expertise that goes into making a cup of coffee. This is the kind of advert which differentiates the quality of coffee you consume from Costa Coffee. This is similar to what you’d expect from Caffe Nero too, however it appears that Costa have got there first. Starbucks could never get away with this, the service and perception of that brand is not strong enough in terms of quality.
Excellent advertising and it’s good to see Whitebread owned Costa being the first coffee brand to be advertising on TV. It really does ignite their position as one of the leaders in the UK coffee market.
New Clarks shoes advert. To me it really does show the range of shoes that they have available. At the same time they are pushing the brand and how they want the brand to be perceived. It to me is quite a brave move in pushing the brand so hard in positioning, but it certainly in my opinion them more fashionable as a place to buy shoes.
The stand tall messaging is the way that they want the customers from Clarks to feel when they are using and engaging with the brand.
I use to buy my school shoes from there and haven’t really considered Clarks as a place to go now that I am grown. For women it may actually be easier for them to be in the evoke alongside Marks & Spencer. However for me and other men it may be more difficult. A good start though.
The new Virgin Atlantic TV ad starts airing globally later this month (October 2010) on tv, in cinemas and on the internet.
Some great imagery and filming that really showcases the Virgin Atlantic product. See it below! I didn’t spot Sir Richard Branson.