Talk on Marketing at National Hotel Marketing Conference

On Friday 28 June 2013 I attended and spoke at the National Hotel Marketing Conference which was held at Hilton at St. George’s Park Burton upon Trent.

I was also invited to deliver a talk to the delegates and share my thoughts on marketing during off peak and peak periods.  I emphasised the importance of always planning continuously, including analysing your competition, segmenting, targeting, positioning, executing and measuring.

I thoroughly enjoyed delivering this talk and meeting many people.

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